What Is SEO

What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. It is best practice to use your focus keyword in the H1 heading of the page. If appropriate, it may be used in some of the subheadings. The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics. That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide. First, Google really knows what kind of content they want to see for each query and if you check the top results, you will often see similar results.

And, they might even work for a short time now — at least until you’re caught. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site. Tablet – We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Another reason is that if you’re using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link click on this https://chrispalmermarketing.com/seo

If your company doesn’t invest in SEO, your website probably appears past the first page of results, which means a significant portion of your market doesn’t even know your business exists. It’s also essential, as a part of understanding what SEO means, why it matters to organizations. People, from businesses to consumers, shop differently today.

You own a job site making money by getting companies to run job post listings on your site. That means you need to get job pages ranking well so people come to your site instead of Indeed or somewhere else. Maybe they redesign their website or come out with a new marketing campaign. They do it for a week or two, update their pages, and then stop.

Other website owners who follow your site or RSS feed could pick the story up as well. If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that’s formatted for mobile). This helps Google accurately serve mobile searchers your content in search results.

You can use tools like the SEO Writing Assistant to help you identify the tone and readability of your content. Outbound links — or links to external sites — lead to sources that confirm the accuracy of your content and validate your credibility and the author’s credibility. Include rich content such as audio, video, and illustrative images whenever possible. Keep in mind, though, that Google cannot understand the content of images or videos.

There’s nothing worse than a spammer, and it won’t help your marketing in the slightest. If you’re going to place a link to your content on another site, make sure it’s useful, and make sure it’s in keeping with the rules of the site. Creating backlinks is time-consuming at first, but if you create great content, it eventually becomes easy as other people will do it for you. However, before rushing off to create 10,000 incoming links, you need to know some basics.